Landing page conversion rates by industry This image below reveals B2B conversion rates by industry based on data by MarketSherpa, an independent marketing research company. Since B2B has an entirely different business model (larger price points, longer sales cycles, many more decision-makers involved, etc.), B2C benchmarks you find can be inaccurate guideposts for B2B conversion rates.
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While some industries are completely B2B, other industries like software can be split down the middle as B2B or B2C. The B2B industry is another factor you have to account for when seeking out accurate industry conversion rates. Average B2B lead conversion rates by industry This difference does make sense since it is usually easier to compare, view the details of the product, and checkout via desktop. What’s fascinating about the data is that people will buy on their phones or tablets, but desktop is still more popular. You’ll discover that e-commerce sites average around 2.9% globally, with desktop converting much better than smartphones. What is a good conversion rate for e-commerce? In the image below, Monetate, one of the world’s top customer experience software providers, broke down e-commerce conversion rates in their quarterly e-commerce data report. Click To Tweet Average e-commerce conversion rates Industry conversion rates vary largely because the customer buying decision process and level of commitment are different for each.
Therefore, you should try to compare your conversion rates to your specific industry as a baseline. For example, deciding on a software-as-a-service (SaaS) solution is different from deciding to buy a pair of jeans.
Consumers in some industries are more likely to convert than customers in other sectors because the pricing and/or benefit is so enticing.Industries require less prospect information or money to get a sale.Marketers have saturated these industries.Some industries have lower conversion rates than others for a variety of reasons, such as: (Total number of conversions / Total number of visitors) x 100 What is a good conversion rate?Ī good conversion rate varies by industry. The conversion rate will tell you what percent of the visitors actually converted. (More details on B2B in the B2B conversion rate section.)Ĭalculating the conversion rate is as simple as dividing the total number of conversions for a page by the total number of visitors to that page and multiplying by 100 to get a percentage. A sale can take months or years to close given the large scope of a product or service offered. In B2B online marketing, a conversion is usually defined as obtaining a lead’s information rather than a sale. Email marketing conversion rates by industryĪ conversion is defined as either a sale or submission of information, which a tracking pixel can track.Landing page conversion rates by industry.Average B2B lead conversion rates by industry.Click on any link below to jump to that section. That said, these numbers can serve as a general guide. Your unique business may have particular circumstances that cause you to have a much higher or lower rate than what benchmarks say. You’ll discover just how you stack up against your competition so you can figure out if you should step up your game or maintain what you have been doing.Īs a word of caution, industry conversion rates are still generalizations.
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In this post, we’ll review current average industry conversion rates and provide tips on how to improve them.
Are your ads performing better or worse than others in your industry? Without a benchmark like average conversion rates, you have no way of knowing.
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